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THINK OR SINK: The One Choice That Changes Everything

By Gina Mollicone-Long

Many people like to blame their circumstances, especially when times are tough. Blaming the circumstances might make you feel good in the short term but it ultimately leaves you powerless because you have given your power over to your circumstances. It is not your circumstances that are to blame but rather it is your response to the circumstances that is the issue.

This is not a book about what to think. This is a book about how to think for yourself, perhaps for the first time. There are a lot of books that tell you what to do. Sometimes the advice works and sometimes it doesn’t. There is no sure-fire way to tell. This is a different kind of book. This book is about how life works as a process. This book will show you how it works so you can make good decisions about what is right for you.

The instinctive response to any crisis or challenge is a predictable and hard-wired physiological reaction. It’s called your fight-or-flight response. The problem isn’t the response itself, the problem is that we tend to overuse this response in situations that don’t really warrant it. This inappropriate stress response has detrimental effects on your health and well-being. This book shows you how to regain control of your responses such that they lead to powerful results in your life. Your response is always a choice. Whether you know it or not, you make a choice or one is made for you. Either way, a choice is made.

Successful people and great leaders do one thing differently than most people during times of challenge. They think for themselves and choose powerful states of being instead of sinking into the prevailing negative default state of their circumstances and the people around them.

What They're Saying

“Thinking is the highest function you are capable of. This book will help you improve every aspect of your life. Buy two and give one to a friend.”
-Bob Proctor, The Secret, author of Born Rich

“The concepts are presented clearly and the focus on the importance of learning to self-regulate emotions is right on target. Learning to manage our thoughts and emotions from a new more intelligent inner reference point represents the next step in unlocking improved human health and performance.”
-Dr. Rollin McCraty, Director of Research, HeartMath Research Center

"Gina's book teaches us how to perceive crisis as opportunity and hardship as the bridge to healing. She does the math for us, so that all we have to do is show up ready for this mind-shifting, spiritual education!"
-Meredith Scott Lynn (actress/producer/director)

"A combination of intellectual, international entrepreneur, wife and mother, Gina represents the new model for women: someone who does it all. Remarkable!”
-Mary Aitken, CEO and founder of Verity

About the Author

GINA MOLLICONE-LONG is a one woman powerhouse who has spent the last 16 years trail-blazing new paths for the modern female entrepreneur. She is the best-selling author of The Secret of Successful Failing. Her second book, THINK OR SINK, is available in January 2010 from Sterling & Ross.

Gina lives her beliefs. Her outside-the-mold career started with an Honours Engineering degree from the University of Toronto. From there, was a non-linear leap to the corporate world, in brand management roles starting at Procter & Gamble and leading to Molson Breweries, where as Brand Manager she re-directed the brand and company culture. Next up was a senior strategic role with the NRG group, a high tech venture capital firm, where Gina worked in a fast-paced environment to help channel passion into entrepreneurial technology businesses. During this time, she simultaneously launched her first business, Goddess Concepts, a personal development company that focuses on helping women and girls reveal their inherent brilliance. Goddess Concepts also helps organizations and individuals understand and leverage the unique perspective of girls and women.

In 2000 she co-founded two multi-national companies that focus on developing people in the workplace. Their Fortune-500 clients include companies such as The Body Shop, Microsoft, KPMG among many others. She lives in Toronto with her husband and two children.